I am so thrilled to reveal to you the Q&A I had with Los Angeles-based designer Heather Belle. She’s the woman behind the fabulous, robust line of jewelry and accessories inspired by the fashion-forward drama Pretty Little Liars. YES! She actually told AK’s World her fashion story, which is huge because I’m kind of in love with that show. Ha! I even post about the style showcased on the show in my Pretty Little Liars section here. Belle talks about fashion, inspiration and of course Pretty Little Liars. Yay!
First let me give you a little background about the Pretty Little Liars fashion line. Warner Bros. Consumer Products has partnered with Heather Belle Co. to produce a exquisite line based off Pretty Little Liars, which was recently renewed for a fourth season. Woohoo!
Belle stresses that the line is not a one-size-fits-all. It is designed to reflect and enhance an individual’s style from sophisticated and bold to secretive and edgy, just like the show. The line is filled with cutting-edge collectibles that can be incorporated into every trendsetter’s wardrobe to enhance their own personal style. It includes necklaces, rings, bracelets and hangbags with retail prices starting at $12. I love that the line has quirky sayings from the show like, “I’m still here and I know everything.” Ha!
Founder of Heather Belle Co. tells her pretty little fashion story below:
What led you to discover your delight for fashion? “I was born into it. It found me. My mother and grandmother were both artists. I feel blessed to have been raised by fine artists who gave me the gift of seeing art in everyday life including fashion.”
How did you get into fashion design? “It was an organic growth out of a book I wrote “Everything you always wanted to know about Ex.” I made a Post-it line as a reminder to not let your past control your future. My line has a lot of meaning. Every piece tells a story. I think of my work as a conversation starter. I am a bit of a provocateur, I love discussing new ideas, thoughts and designs.”
How did the collaboration to produce the Pretty Little Liars fashion line with Warner Bros. Consumer Products come about? “As my father always said the man you marry, or the career you have could be as random as the person you are seated with on an airplane. In this situation that is exactly what happened. I was seated next to a woman and learned about her life and her work in merchandising. My mother had passed away a few hours before I jumped on this flight. I didn’t want to think or talk about myself, my life, or me. I was in a total state of receiving and listening and the idea was born within the conversation.”
Were you a fan of the TV show Pretty Little Liars before/after the collaboration? “It was more after the collaboration. We talked about a few shows and ideas. But when I created the design of the four pin bracelet, which went along with the shows theme of four girls “pinned” together by the secrets of their past it all came together. I met the creative team and hit it off with the show runner, Marlene King, and it was a design match.”
Why do you like the show? “I love the raw complexities of the relationships. Also, I love the fantasy element as well as the drama and mystery. Every one of us has different parts of our personality that come to life based on the situation, and this show is brilliant at working with this idea. People are as complicated as the (Pretty Little Liars) show. I love the four girls, their strong styles, personalities as individuals and as a group.”
Describe the sort of girl that may sport this fashion line? “I wear it and am not a “girl” :). I think anyone with a sense of fun and DIY design eye can find endless possibilities in the pieces. I put pins all over the messenger bags and remix the pieces all the time.”
What inspires your fashion designs? “People, words, and the art of life.”
What is on the horizon for the Pretty Little Liars fashion line collection? “The line is meant to sell through the amazing chain Hot Topic and I think from there we will see. Like the show I can not give away the story line.”
What is your favorite piece from the Pretty Little Liars fashion line? “I wear the embossed leather cuffs all the time. I love that it says “Pretty Little Liar” I think the colors and the quote are flirty and fun to layer. Truly I love what I am connecting with on the day I am getting dressed.”
Where can people purchase the Pretty Little Liars fashion line? “Right now it is at www.heatherbelleco.com, the Warner Brothers Store on the WB lot, and soon Hot Topic.”
Take an extra peek at Heather Belle:
Heather Belle Co., is the brainchild of Heather Belle, whose rich and diverse life experiences have combined to form a collection with emotional depth and humor. Built on the foundation of philanthropy and innovative thinking, her collections of jewelry and handbags combine her creativity, generosity, high style, and desire to forge a deep connection with those around her. Heather’s designs are infused with her symbol, an octagon. The octagon has a multitude of meanings and significance from the spiritual, biological to sports, technology and mathematics. Its symmetry and relation to the number 8 symbolizes salvation, rebirth and regeneration and Heather feels the shape reminds people to “stop,” refocus and move forward in a positive direction. Her designs, like her art, are meant to stimulate new thoughts, and help everyone (including herself) move beyond the obvious.
Don’t forget to tune into the Pretty Little Liars Halloween Special Tuesday, October 23 at 8/7 central. You can glimpse at sneak peeks here.