I remember always begging my mom to buy me cases of makeup when I was about 15. Occasionally, she would catch me in her bedroom dipping and dappling in her cosmetics. I must say I was talented at applying makeup. All I needed was a photo and I was in business, so the clown face atrocity experience was never apart of my childhood.
I knew that if I was going to sneak and apply makeup I must do so in a timely matter, because once caught off my face it goes. I was back to “Plain-face Jane” and I was fine with that. So when I heard that Walmart recently launched a new line of cosmetics called Geo Girl specifically targeting eight to 12-year-olds, I was shocked and not in a good way. First Toddlers and Tiaras now this?!
What happened to kids being just that… kids?
My mom would say, “Take that makeup of your face girl, you ain’t grown.” Or simply, “Take that off and get you some business.” She would’ve never said, I repeat… my mother would’ve never said, “Lets go shopping for some makeup for your eighth birthday.” If she did, I would have asked her to repeat herself. Of course it’s fine to playfully apply makeup when you’re in that age group however, to apply it before school is different. I mean can you imagine an eight or 10-year-old saying, “Hold on, I have to retouch my makeup before heading back in from recess.”?
Walmart launching this brand sounds like they are getting signals that young girls are now more obsessed with their looks. Where are these signals coming from? The media of course! Barbie and TV showcases girls in makeup and/or provocative clothing encouraging this misconception. Am I saying Barbie or TV is bad? No! I’m saying there is a difference between playtime and reality.
Robbing kids of their childhood should not be our aim. Let’s keep playtime… playtime. There is a time to be a kid and a time to grow up. Making them grow up to soon will be a price we’ll be unwilling to pay. Looks are what captures the eye, but personality is what captures the heart. Peggy Orenstein author of Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture said it best, “Do we want them to be judged by the content of their character or the color of their lip gloss?,” she asked.
They have to be princess’ first, before they become queens. Let’s not rush the process.